SELECTED
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ABOUT
LEXIE

As an Art Director with 8+ years of experience specializing in growth marketing for ecommerce brands, I turn strategic thinking into visual systems that perform. My path through sustainable lifestyle leather goods, trend-forward loafers, and minimal barefoot performance tech has given me fluency in the footwear space — how to make a shoe's story land across photography, campaign, and channel without losing what makes it distinct.
With each brand, from Nisolo to
Marc Nolan to Xero Shoes, I've focused on work that's not just visually sharp but strategically accountable, built to move people
and move product. My portfolio reflects that dual commitment: creative direction that holds up under scrutiny, and results that back it up.
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