SEAMLESS USER FLOWS

UX/UI Design, Content Strategy

TYPE OF CLIENT

Unger USA (Bissell)

CLIENT

BRIEF

Unger USA’s blog was a key resource for facility managers and cleaning professionals, but users struggled to find relevant articles due to poor organization and lack of filtering.

Redesigned blog taxonomy and filtering to improve content discoverability.
Conducted site analytics research to identify drop-off points and user behavior trends.
Improved content hierarchy to make long-form guides easier to scan.
Optimized CTAs to increase engagement with downloadable resources and product pages.

WHAT I DID

40% increase in blog engagement (time on page up from 1:45 to 3:05 minutes)
25% more downloads of product-related guides
15% increase in organic traffic due to improved content structure and SEO optimizations

RESULT

LET'S CREATE TOGETHER.

Get in touch at lexiemcpalmer@gmail.com