SENIOR VISUAL & GROWTH PRODUCT DESIGNER
MENU
EFFORTLESS ECOMMERCE
Visual Design, UI/UX Design, Content Strategy
CATEGORY
eCommerce Shoe Brand
TYPE OF CLIENT
Marc Nolan
CLIENT
BRIEF
Marc Nolan needed a more intuitive shopping experience to help customers discover products faster and reduce friction throughout the journey. The brand wanted to improve site navigation, streamline browsing, and ensure the homepage reflected their elevated style.
To address these needs, I designed and implemented:
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A custom AJAX filtering system that allowed users to refine selections in real time.
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A new mega menu design to simplify navigation and highlight key product categories.
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An updated homepage design that better showcased the brand’s identity and guided users into the shopping flow.
WHAT I DID
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Faster Product Discovery: Real-time filtering led to a 27% increase in product views per session.
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Improved Engagement: Time spent on site increased by 22%, reflecting smoother navigation and browsing.
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Higher Conversions: The enhanced UX contributed to a 15% boost in conversion rates.
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Reduced Bounce Rates: Improved menu and homepage design helped lower drop-offs from landing and category pages.
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Enhanced Mobile Experience: Streamlined menus and optimized filtering reduced load times and created a frictionless mobile flow.
RESULT
LET'S CREATE TOGETHER.
Get in touch at lexiemcpalmer@gmail.com