EFFORTLESS ECOMMERCE

eCommerce UX & UI Optimization

TYPE OF CLIENT

Marc Nolan

CLIENT

BRIEF

Marc Nolan needed a real-time filtering system to improve product discoverability and reduce friction in the shopping journey. The goal was to create a seamless, intuitive experience that increased engagement and conversions.

I designed and implemented a dynamic AJAX filtering system to enhance the shopping experience by allowing users to refine selections instantly.

Faster Product Discovery: Real-time filtering led to a 27% increase in product views per session.
Improved Engagement: Time spent on site increased by 22%, indicating better user flow.
Higher Conversions: The enhanced UX contributed to a 15% boost in conversion rates.

WHAT I DID

Reduced Bounce Rates: Filtering interactions led to a 19% decrease in drop-offs from collection pages.
Higher Revenue Impact: A/B testing showed a 12% uplift in checkout completion rates after implementation.
Enhanced Mobile Experience: Improved filtering speed resulted in a 30% faster load time on mobile.

Click here to view the full Marc Nolan Case Study Presentation