DATA-DRIVEN DESIGN

SaaS UX & Conversion Optimization

TYPE OF CLIENT

IPSOS MMA (Marketing Performance Analytics)

CLIENT

BRIEF

IPSOS MMA needed a modernized homepage to clarify its value proposition, improve navigation, and increase lead generation. The redesign aimed to enhance user flow, engagement, and conversion rates.

I led the UX and UI redesign to create a homepage that effectively guided users, improved engagement, and drove conversions.

Strategic Information Architecture: Simplified content structure, reducing bounce rates by 18%.
Conversion Optimization: Redesigned CTAs and lead capture, increasing demo requests by 32%.
User-Centered Design: Implemented a modern, data-driven layout to improve clarity and usability.

WHAT I DID

Higher Lead Generation: Improved form UX led to a 26% increase in qualified leads.
Better Engagement: Heatmap analysis showed a 34% increase in user interaction with key content areas.
Improved Site Speed: Optimized visuals and code reduced load time by 40%, improving retention.

RESULT

screencapture-mma-2025-03-06-07_07_25 (1).png

LET'S CREATE TOGETHER.

Get in touch at lexiemcpalmer@gmail.com