AUTHORITY MARKETING

UX/UI Design, Content Strategy

TYPE OF CLIENT

Lasso Up

CLIENT

BRIEF

Lasso Up’s dated cowboy aesthetic didn’t reflect its position as a senior-led agency with 200+ brands served. The challenge was to modernize the brand and reposition it for its three core verticals: luxury homebuilders, med spas, and B2B/service industries.

Set the new brand vision and creative direction after promotion to Creative Director
Built a scalable design system with modern typography and color palette
Developed a StoryBrand-driven messaging framework for clarity and consistency
Authored comprehensive brand guidelines
Led team training and rollout enablement

WHAT I DID

Stronger market positioning and credibility
Unified messaging across three verticals
Improved team alignment through guidelines and training
Early client feedback shows stronger resonance with higher-value opportunities

RESULT

LET'S CREATE TOGETHER.

Get in touch at lexiemcpalmer@gmail.com